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With renewed focus on SPF accuracy and reef‑friendly claims, now’s the time to choose wisely and keep our little ones protected.
Why SPF accuracy matters
CHOICE’s recent round of lab tests revealed a worrying gap in protection. Of 20 popular SPF50+ sunscreens, 16 didn’t reach their stated level - with one delivering only SPF4. That’s a big deal when you’re trusting that tube for full sun coverage. The TGA is investigating these findings, urging brands to deliver honest protection.
TGA proposes safer formulas
In response, the Therapeutic Goods Administration has sounded the alarm on ingredients like homosalate, benzophenone and oxybenzone. While sunscreens containing these are still deemed safe, proposed limits aim to ensure they’re suitable for regular use - no change to your existing bottles, but expect reformulated products next year.
Reef‑friendly claims under fire
The ACCC has taken brands to court, alleging multiple sunscreens were wrongly labelled “reef‑friendly” from 2020–24. They didn’t contain oxybenzone or octinoxate - but they did include other filters like octocrylene and homosalate, which also pose threats to marine ecosystems. Greenwashing is no joke, and the watchdog is sending a clear message to brands.
What this means for Australians
Sunscreen is also a family ritual
Social media trends - like TikTok users sharing layering techniques and influencers demonstrating the “full‑amount” SPF routine - are helping normalise proper application. Whether you’re using sprays, creams or tinted lotions, applying the right amount matters.
Encourage your little urchins to join in the fun, turn reapplication into a game, count the squishes or get creative with colourful containers.
Our Promise to You
Our sunscreen range is SPF50+, broad spectrum and independently tested certified TGA approved labs.
We use natural mineral filters, avoid chemicals that have any question marks on them, and choose eco friendly packaging. Reef‑friendly claims? We only make them when we’ve done the science.
Final sun‑smart wrap
Slip, slop, slap and let Little Urchin help you protect your family on every sunny adventure.
With so many sunscreens to choose from, zinc oxide stands out as the safe, natural, and eco-conscious option. Acting as a physical barrier, it reflects UVA and UVB rays rather than absorbing them, making it gentle enough for babies yet powerful enough for the whole family. Free from harsh chemicals, fragrance, and reef-damaging ingredients, zinc sunscreen delivers broad-spectrum, water-resistant protection every day of the year. It’s the smart choice for families who want effective sun care that’s kind to skin and the planet.
Not all sunscreens are created equal. For centuries, zinc oxide has been trusted as nature’s safest sun shield — and today, non-nano zinc sunscreen remains the gold standard for healthy, eco-friendly protection. Unlike chemical sunscreens that absorb UV rays, non-nano zinc works as a physical barrier, reflecting both UVA and UVB rays before they can cause harm. Gentle on sensitive skin, safe for children, and reef-friendly, it delivers immediate, long-lasting defense without harsh chemicals. From the beach to daily wear, natural zinc sunscreen is a conscious choice for sun safety that protects both you and the planet.
In Australia’s harsh climate, your lips deserve natural care that truly works. Little Urchin’s Natural Lip Balm is made with nourishing, chemical-free ingredients like castor oil, coconut oil, and vitamin E—designed to hydrate, protect, and restore without synthetics. Whether you're hitting the beach or just braving the daily sun, it's clean, effective lip care you can trust—made right here in Australia.