Aussie Sunscreen Shake‑up: What Families Need to Know

With renewed focus on SPF accuracy and reef‑friendly claims, now’s the time to choose wisely and keep our little ones protected.

Why SPF accuracy matters

CHOICE’s recent round of lab tests revealed a worrying gap in protection. Of 20 popular SPF50+ sunscreens, 16 didn’t reach their stated level - with one delivering only SPF4. That’s a big deal when you’re trusting that tube for full sun coverage. The TGA is investigating these findings, urging brands to deliver honest protection.

TGA proposes safer formulas

In response, the Therapeutic Goods Administration has sounded the alarm on ingredients like homosalate, benzophenone and oxybenzone. While sunscreens containing these are still deemed safe, proposed limits aim to ensure they’re suitable for regular use - no change to your existing bottles, but expect reformulated products next year.

Reef‑friendly claims under fire

The ACCC has taken brands to court, alleging multiple sunscreens were wrongly labelled “reef‑friendly” from 2020–24. They didn’t contain oxybenzone or octinoxate - but they did include other filters like octocrylene and homosalate, which also pose threats to marine ecosystems. Greenwashing is no joke, and the watchdog is sending a clear message to brands.

What this means for Australians

• Amid these debates, TGA and experts stress one message: keep using sunscreen. Skin cancer claims an estimated 2,000 Australian lives each year. At Little Urchin, we believe in taking sun safety seriously, but without panic.
• Choose broad‑spectrum SPF30+, ideally SPF50 for extended outdoor time.
• Reapply every two hours, especially after swimming or towel‑drying.
• Avoid potentially harmful chemicals, and favour mineral blockers like zinc or titanium dioxide.
• Support credible brands that back up “reef‑friendly” claims with evidence or third‑party certification.

Sunscreen is also a family ritual

Social media trends - like TikTok users sharing layering techniques and influencers demonstrating the “full‑amount” SPF routine - are helping normalise proper application. Whether you’re using sprays, creams or tinted lotions, applying the right amount matters.

Encourage your little urchins to join in the fun, turn reapplication into a game, count the squishes or get creative with colourful containers.

Our Promise to You

Our sunscreen range is SPF50+, broad spectrum and independently tested certified TGA approved labs.

We use natural mineral filters, avoid chemicals that have any question marks on them, and choose eco friendly packaging. Reef‑friendly claims? We only make them when we’ve done the science.

Final sun‑smart wrap

• Don’t be fooled by unverified SPF or green claims.
• Prioritise products with transparency, lab results and certifications.
• Reapply properly and treat sun safety like a daily habit.

Slip, slop, slap and let Little Urchin help you protect your family on every sunny adventure.

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