With renewed focus on SPF accuracy and reef‑friendly claims, now’s the time to choose wisely and keep our little ones protected.
Why SPF accuracy matters
CHOICE’s recent round of lab tests revealed a worrying gap in protection. Of 20 popular SPF50+ sunscreens, 16 didn’t reach their stated level - with one delivering only SPF4. That’s a big deal when you’re trusting that tube for full sun coverage. The TGA is investigating these findings, urging brands to deliver honest protection.
TGA proposes safer formulas
In response, the Therapeutic Goods Administration has sounded the alarm on ingredients like homosalate, benzophenone and oxybenzone. While sunscreens containing these are still deemed safe, proposed limits aim to ensure they’re suitable for regular use - no change to your existing bottles, but expect reformulated products next year.
Reef‑friendly claims under fire
The ACCC has taken brands to court, alleging multiple sunscreens were wrongly labelled “reef‑friendly” from 2020–24. They didn’t contain oxybenzone or octinoxate - but they did include other filters like octocrylene and homosalate, which also pose threats to marine ecosystems. Greenwashing is no joke, and the watchdog is sending a clear message to brands.
What this means for Australians
Sunscreen is also a family ritual
Social media trends - like TikTok users sharing layering techniques and influencers demonstrating the “full‑amount” SPF routine - are helping normalise proper application. Whether you’re using sprays, creams or tinted lotions, applying the right amount matters.
Encourage your little urchins to join in the fun, turn reapplication into a game, count the squishes or get creative with colourful containers.
Our Promise to You
Our sunscreen range is SPF50+, broad spectrum and independently tested certified TGA approved labs.
We use natural mineral filters, avoid chemicals that have any question marks on them, and choose eco friendly packaging. Reef‑friendly claims? We only make them when we’ve done the science.
Final sun‑smart wrap
Slip, slop, slap and let Little Urchin help you protect your family on every sunny adventure.
In Australia’s harsh climate, your lips deserve natural care that truly works. Little Urchin’s Natural Lip Balm is made with nourishing, chemical-free ingredients like castor oil, coconut oil, and vitamin E—designed to hydrate, protect, and restore without synthetics. Whether you're hitting the beach or just braving the daily sun, it's clean, effective lip care you can trust—made right here in Australia.
Tan lines might feel nostalgic, but they’re not harmless. Behind every #sunburnttanline is skin damage—and a risk we don’t need to take. Discover the truth about tanning and why protected skin should be the real summer trend.
With growing concerns around questionable sunscreen ingredients and misleading “reef-safe” claims, more families are flipping the bottle and reading the label—carefully. At Little Urchin, we believe what’s not in your sunscreen is just as important as what is. That’s why our formulas skip the harsh chemicals and greenwashing, and instead focus on clean, natural ingredients that protect your skin and the planet. Discover why zinc oxide, nourishing botanicals, and conscious choices make all the difference.
